Wicked ride business model

At first glance, Vivekananda HR, Co-founder of bike rental platform Bounce, seems like any other guy. Dressed in a casual T-shirt and jeans, Vivekananda has an unassuming air about him. Now, if you have ever commuted in Bengaluru, you may have noticed the bright yellow and red Bounce scooters parked outside Metro stations. For commuters in Bengaluru, as with those in the 11 other cities that Bounce operates in, these daily commute bikes are an answer to their last-mile woes.

It has clocked over 1. The idea to start Wicked Ride came to them when Anil had to wait 12 months for a Royal Enfield after placing his order for one. The team later began offering daily commute bikes under the Metro Bikes label, rightfully named after the source of their idea to start what would later be called Bounce. Currently, the reason last- and first-mile commute is a challenge in India is because infrastructure development in the country is not moving at the same pace as urbanisation, especially in the top five metros, says Vivek.

Also read: Micro-mobility: the next wave of urban transportation in India. To address this challenge, the team looked at different modes of transport - cars, two-wheelers, and cycles.

They chose two-wheelers, as it seemed like the natural choice. Still, at the time, there were hardly any players in the space. The team started by using revenues generated from Wicked Ride to assemble a fleet of 20 scooters. They also raised a grant of Rs 12 lakh from the Toyota Mobility Foundation, which helped them create a simulation experiment at the Byapannahalli Metro station in eastern Bengaluru. Vivek says the team then began with working with people on the ground to offer this service: one person would hand over the bike keys, get the user to sign paper documentation, and then hand over the bikes.

They also worked with people in the near-adjacent suburb of Whitefield to collect the keys and bikes. To make that ride better, Bounce began working on the hardware and technology to build the dockless scooter-sharing model. Vivek explains that the simulation study helped them realise the demand in the sector. This would help users unlock the vehicles without a key, drive it to where they wanted in the city, and drop it off at their destination, wherever that may be.

For now, Bounce says it has enough cash to keep it going. Along with the equity infusion, Bounce has also raised debt capital for asset acquisition from Flipkart Co-founder Sachin Bansal. According to its RoC filings, Bounce revenues grew to Rs 5. For the same period, losses widened from Rs 3.

Vivekananda Hallekere, WickedRide on bringing global ideas to local market

Bounce also acquired the India assets of the Chinese cycle sharing company, Ofo, last year. Bounce's current bike-rental pricing -- Rs 5 per kilometre and Rs 0. It's even cheaper than travelling in an autorickshaw. The company's pricing model works like this: the cost of petrol works out to Rs 1.

This works out to over Rs 4 per km. If you charge anything above that you start making Re 1 for every kilometre.

However, the team can further reduce this cost, and that is where electric vehicles EVs come into the picture. The cost of electricity significantly pulls down the overall price to Rs 0. The team is currently looking to add more electric vehicles and is working with different vendors and partners for the same. Also read: The future is electric: how bike-sharing and rental startups are trying to crack unit economics. With it comes an opportunity for early-stage startups to scale and succeed.

Apply for Tech30 and get a chance to get funding of up to Rs 50 lakh and pitch to top investors live online.How many times have you felt the need to own a bike for those weekend trips in Bangalore? Vivekananda, Anil and Varun faced the same problem, too. Owning a bike seems to be a good option, but daily traffic woes convinced them to move away from this thought.

What if you could just hire a bike for a day, enjoy your ride and be back home safe without any kinds of pressures? We always dreamt of riding bikes like Harley Davidson, Triumph and BMWs, and used to drool over these bikes every time we glimpsed one of them. The idea for Wicked Ride came from their shared dream of working on innovative ideas.

But, the craze for bikes superseded all that. One fine day we were discussing on some idea in the list and suddenly we decided to pool some money to buy a nice, powerful and beautiful bike.

That's when the business of starting a luxury bike rental Company cropped up and we decided to run a pilot after some research on this particular business model. We did surveys during the pilot to understand what our fleet should be over a period, pros and cons of doing this in Indian environment and the response from the pilot gave us the confidence to expand. The team first did a pilot to understand the market for their choices over a period of months.

They also had to spend time understanding the various rules and regulations laid down by the Indian Government for fleet services. It graced Wicked Ride on 3 April Safety of the riders is also another critical area such startups need to focus on.

wicked ride business model

Speaking about this, Vivek shared. But, the immediate plan to scale is to move towards a franchisee model. Started with the passion to fulfill the dream of every biker to experience riding high-end bikes, the team has a long way to go ahead. To further fuel this passion to ride a luxury bike, the team is getting into organizing expeditions.

Currently, Wicked Ride does not charge for these training sessions, and they receive immense support for their initiative by women biking enthusiasts in the state. Today, where many startups are trying their bit to move away people from ownership to renting vehicles, this renting bike model seems exciting. There is definitely a market gap that Wicked Ride is trying to address, but their operations and service experience shall decide their future.

Replicating this model across various cities successfully is their immediate concern. Go check their website. With it comes an opportunity for early-stage startups to scale and succeed.The form is not valid. Enquiry form submitted. We will contact you shortly. Wicked Ride started with a fleet of 8 motorcycles. The greatest experience of riding a Harley-Davidson for the first time in life, is what we were happy to offer to a lot of people, for many of whom it was a childhood fantasy.

After the Street from Harley-Davidson, we set our eyes on bigger and more Harley-Davidson motorcycles. We saw a post for a used Super low and out motorcycle lust got better of us and we managed to get it at the same time as our first Street Every time we rode these motorcycles, the attention they demanded was massive. It was an awesome head turner. Every minute of our journey has been exciting and adventurous.

We remember those days when everybody laughed at us for renting premium motorcycles in India and most importantly without any deposit. We cherish the days when we had to work with various Government departments in getting the license. We remember when we travelled to Goa to meet the Transport Commissioner to get a set of standard documents so that we can share it with rest of the states.

We are thankful for every officer of Government in believing in the potential in our model to promote tourism and provide an alternate way of touring. Special thanks to the Rajasthan, Gujarat and Karnataka Transport Departments for believing in us and granting our first licenses in most of the places we had applied. We got good inputs and support from Rajasthan Transport Department on how to go about in Rajasthan.

For the first time in our life we were so happy working and interacting with Government agencies. They were so helpful and worked with us closely in implementing the scheme. We now are shocked and happy to see the number of motorcycle and bike rental companies which have come up.

We are happy that we did the ground work and paved way for a whole new segment of the travel and tourism industry. We definitely want more and more companies to come in as the segment itself is very young and new. A lot of time, effort and money has to be spent on bringing about the awareness. Now this can be shared by all the players in the segment.

Now Wicked Ride is focusing on bringing the best of motorcycling on one platform and make it easily accessible. Wicked Ride also has been working closely with various agencies in solving the last mile connectivity problems seen in metros and Tier II cities.

Giving one an exhilarating experience of exploring our beautiful country with the thrill and convenience that only a motorcycle can offer.

Biker Plans contact us about us login. Bangalore Udaipur Mysuru Gokarna.The form is not valid. Enquiry form submitted. We will contact you shortly. I have been a Harley Davidson fan for a time more than I have known. All my friends have experienced my obsession with Harley and they will vouch for it. But for most of us, owning a Harley comes at a cost. And in situations like this Wicked Ride comes to your rescue. Thanks to these people, now riding a Harley or Truimph motorcycles is not a distant dream for us.

And if you are planning to buy one of these mean machines, what better way to take a test ride than to book a rental bike with Wicked Ride and go out on a day long trip at least one day.

Book A Bike

Amazing riding experience in Bangalore city first with the Thunderbird Royal Enfield and then the Harley Low rider with great customer service and very very friendly team. Click here and select the dates you are interested in. Select the bike you like from the list of available bikes and also select the pickup location of your choice.

You will be asked to login or sign up. Sign up is easy with few essential details like email address and phone number. After that, reconfirm your selected bike, dates and pickup location and you will be taken to the payment gateway. Your reservation is confirmed after you make the payment. You can pick up the bike on the day of your reservation from your selected location.

The address will be mentioned in the confirmation email. For international visitors, a valid driving license from their home country with International Driving Permit is necessary along with a valid Visa. Original to be brought, copy will be retained for record.

Original College ID 2. Original Aadhar card 3. While we are working to make this possible, please send a mail to reservations wickedride. Surcharge applicable based on card currency. Your booking will be confirmed on receipt of payment. Bikes for rent in Bangalore to explore city. Rent a bike for daily commute. Hire bike for tours and expeditions. Rental bike for office commute. Motorcycle rentals for long weekends. Rent a motorcycle for special occasions and celebrate.Goodreads helps you keep track of books you want to read.

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wicked ride business model

Preview — Wicked Ride by Rebecca Zanetti. If you love the Dark Protectors, these wicked hot Realm Enforcers are for you! Her short skirt and sex-kitten heels are tools to lure her suspects into talking about the deadly new drug hitting the streets. She can take care of herself and then some. Maybe not. Lex knows an affair with an immortal like him would risk everything. No matter how delicious he looks… Get A Copy. Kindle Editionpages.

Wicked Ride

More Details Realm Enforcers 1. Seattle, Washington United States. Other Editions 6. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Wicked Rideplease sign up. Do you need to have read the Dark Protectors series to read this one? How connected are they? K Basaraba In my opinion, you really need to read the current series before the realm enforcers to get the full effect of everything and everyone.

Especially whe …more In my opinion, you really need to read the current series before the realm enforcers to get the full effect of everything and everyone. Especially when it comes to relationships and relatives. See 1 question about Wicked Ride….

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Want to ride Harley for a day? Go give WickedRide.in a try

Community Reviews. Showing The form is not valid. Enquiry form submitted. We will contact you shortly. You like big bikes, you like long rides, you are a rider for life and so is the company you keep. Get on board and discover the wonderful world of motorcycling vacations. All astride the most beloved tourer in India.

You look forward to the day that you can gear up and get lost in your own world. The world that is better explored on a motorcycle, all astride the most beloved tourer in India. Bikes for rent in Bangalore to explore city. Rent a bike for daily commute. Hire bike for tours and expeditions.

Rental bike for office commute. Motorcycle rentals for long weekends. Rent a motorcycle for special occasions and celebrate.

Rental motorcycle for anniversary celebrations. Hire a motorcycle to celebrate a promotion. Rental bikes for grand entrance of groom. Bikes on rent for few hours to ride to a exotic dinner. Bike rentals for road trips, weekend leisure and many more. They rent motorcycles to travel across India, Nepal, Bhutan and many other Southeast Asian countries. We provide backup vehicles with support staff for guided tours. The motorcycle rentals stores are spread across India to provide service and support to travellers.

The rental motorcycles come with Insurance and additional spares to support long tours. The rental motorcycles come with zero deposit and easy booking, pick up and return process.This made it easy for use to reach our excursions at the right times and directed us to great places for homemade ice-cream, lobster dinner, and scenic delights.

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wicked ride business model

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wicked ride business model

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